Whaling museum sales rise 250% after negative review

The New Bedford Whaling Museum in Massachusetts embraced a viral one-star Google review that called it the "worst aquarium ever" by printing the phrase on merchandise, leading to a 250% increase in sales. The review, posted in 2020, was about a mistaken perception of the museum as an aquarium, and staff turned it into a marketing opportunity by featuring it on apparel. The museum's playful response and recent social media attention have enhanced its popularity and broadened its audience.

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