Macy's billboard taken down reveals boarded-up building

The iconic Macy’s gift-bag billboard in Herald Square was removed last weekend, revealing a partially boarded five-story building beneath it. The structure, dating back to the early 20th century, has been a holdout site since Macy’s built its flagship store nearby over 100 years ago. The building's history reflects longstanding real estate and advertising battles in New York City, with recent plans to install new LED signage.

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