Sensory-friendly hours gaining popularity

Sephora has introduced sensory-friendly "Quiet Hours" to create a calmer shopping environment, with lowered music and reduced visual distractions, happening during the first hour of business on Tuesdays and Saturdays. These hours aim to support neurodivergent shoppers, individuals sensitive to sensory triggers, and those who prefer less overwhelming experiences. The initiative reflects a broader trend among retailers recognizing the needs of sensory-sensitive customers and may influence future retail practices.

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