Caitlin Clark Sparks Viewership Duel

Caitlin Clark's performances have significantly boosted WNBA viewership, with two recent games drawing over 2.5 million viewers on different networks. The July 12 game averaged 2.64 million viewers on NBC, while a subsequent game averaged 2.579 million on CBS, both claiming the highest ratings of the season through different measurement methods. Clark's influence has elevated the league’s modern audience figures, making her games some of the most-watched in WNBA history.

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