California bill may end coupon programs

A bill in California, AB 2564, aims to ban surveillance pricing, which uses personal data to vary grocery prices. Supporters argue it protects consumers from higher costs, especially low-income shoppers, while opponents, including retailers, warn it could reduce discounts and increase compliance costs. The legislation allows limited exceptions for publicly available discounts but seeks to prevent personalized price discrimination. The bill is pending approval by the governor and has raised concerns about impact on affordability and business practices.

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