Single-Day TikTok Sales Reach £100,000

Daisy Kelly’s business, Glow For It, has significantly benefited from live shopping on TikTok, generating over £100,000 in revenue during a 12-hour live stream. Founded during the COVID-19 pandemic, her brand now earns £6 million annually, with more than 40% of sales coming from TikTok’s live streams. Live shopping is rapidly growing in popularity, with platforms like TikTok, Instagram, and eBay hosting thousands of daily sessions, and small businesses reporting substantial sales boosts through real-time engagement.

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