Financial winners and losers from the World Cup

The 2026 World Cup has generated significant revenue for FIFA, with the organization expected to surpass previous earnings through broadcasting, licensing, sponsorship, and ticket sales. While broadcasters and sponsors profit from increased viewership and advertising opportunities, fans face high ticket prices and additional expenses, such as flights and accommodations, which have been criticized. Host cities have seen limited long-term economic benefits, and hotel bookings fell short of expectations, despite a surge in betting activity, which is projected to become the largest gambling event in history.

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